Amazon on Wednesday added podcasts to its streaming music service, tapping right into a pattern and taking up rivals together with Spotify and Apple.
The podcasts are included in Amazon’s streaming service within the US, Britain, Germany and Japan.
“Our customers’ listening habits are constantly evolving, and we know they’re looking to us to provide them with a rich experience rooted in music and entertainment,” stated Amazon Music vp Steve Boom.
A survey on podcast consumption this 12 months confirmed that 37 p.c of US adults had listened to a podcast inside the earlier month, a determine which has greater than tripled over the previous decade, market tracker Statista reported in June.
Weekly consumption of podcasts has additionally jumped, with a few of the world’s high publishers seeing hundreds of thousands or streams and downloads month-to-month, Statista concluded.
A observe up survey within the US discovered that 10 p.c of youthful listeners, ages 18 to 34, stated they imagine folks ought to pay for podcasts and they need to be ad-free, in line with Statista.
“We’re thrilled to offer customers a convenient podcast listening experience that fits their lifestyle,” stated Amazon Music podcasts director Kintan Brahmbhatt.
Productions coming to Amazon Music embody a brand new multi-media podcast from musician Rebbeca Gomez, generally known as “Becky G,” exploring points and developments, with every episode dedicated to nonprofit group.
“In quarantine, with so much time to consider the world around us, it felt like the perfect opportunity to open a new line of communication and pay it forward,” Gomez stated.
Shares in Spotify, which options podcasts at its streaming music service, slid some three p.c in buying and selling on the New York Stock Exchange within the wake of the Amazon Music information.
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