Amazon Takes on Netflix’s ‘Mobile’ Plan With Prime Video Mobile Edition

Amazon India has launched a mobile-only plan for Prime Video — it is referred to as Prime Video Mobile Edition — to compete with Netflix’s Rs. 199 mobile-only plan, in what marks a world first for the ecommerce-first firm. Unlike Netflix, Amazon’s Prime Video Mobile Edition is tied on to your pay as you go plan. Amazon is collaborating with Airtel to kick off Prime Video Mobile Edition, with the Prime Video content material accessible bundled with Airtel recharge packs beginning at Rs. 89. All Airtel pay as you go clients will likely be eligible for a 30-day free trial of Prime Video Mobile Edition. You can join Prime Video Mobile Edition beginning 2pm on Wednesday, January 13 (that is at this time).

The Best Movie and Television Streaming Services in India

Just like Netflix’s “Mobile” plan, Prime Video Mobile Edition will provide standard-definition (SD) video high quality on a single machine. But in contrast to Netflix, you may select to improve to the complete Prime Video expertise — that features a number of profiles, simultaneous streaming, entry on TV, and HD/ 4K content material. You can get 30 days of Amazon Prime by recharging your Airtel pay as you go quantity with Rs. 131 — Amazon Prime prices Rs. 129 monthly in case you subscribe straight — or as a part of the Rs. 349 pay as you go plan that lasts for 28 days but additionally presents limitless calling and 2GB information per day. This is not precisely new, as Airtel has provided Amazon Prime on pay as you go plans since 2018.

But in case you’re comfortable to get pleasure from Prime Video on your cellular solely, listed here are the Airtel pay as you go plans that get you entry to Prime Video Mobile Edition. All of them can be found on the Airtel Thanks app, or will be bought at over one million Airtel shops throughout India.

Recharge Amazon profit Calls Data Validity
Rs. 89 Prime Video Mobile Edition 6GB 28 days
Rs. 131 Amazon Prime membership 30 days
Rs. 299 Prime Video Mobile Edition Unlimited calling 1.5GB per day 28 days
Rs. 349 Amazon Prime membership Unlimited calling 2GB per day 28 days

Amazon Prime Video’s worldwide VP Jay Marine stated in a mailed assertion: “India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content.”

Amazon Prime Video’s India director and nation common supervisor Gaurav Gandhi added: “Over the last 4 years, Prime Video has become the country’s most loved premium streaming service with viewership coming from over 4,300 towns and cities. We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content. This initiative for Amazon, is designed not just to give customers more choice (of plans) but also easy access to subscribe to Prime Video along with mobile data plans. We are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition.”

Bharti Airtel’s chief advertising and marketing officer Shashwat Sharma added: “At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program. We are happy to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel’s core strengths of quality customers, deep distribution and best-in-class network for video.”

Amazon’s director for cellular enterprise improvement Sameer Batra stated: “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon and Airtel. Smartphones powered by pre-paid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous to quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire pre-paid customer base in India.”

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