Profile of Russian online retail giant Wildberries, owned by Russia's richest girl, which grew by catering to low-income shoppers via offline collection points (Rest of World)
Rest of World:
Profile of Russian online retail giant Wildberries, owned by Russia’s richest girl, which grew by catering to low-income shoppers via offline collection points — Wildberries, the nation’s reply to Amazon, is a real success. But its company backstory includes so much of mythmaking.
