Profile of Russian online retail giant Wildberries, owned by Russia's richest girl, which grew by catering to low-income shoppers via offline collection points (Rest of World)


Rest of World:

Profile of Russian online retail giant Wildberries, owned by Russia’s richest girl, which grew by catering to low-income shoppers via offline collection points  —  Wildberries, the nation’s reply to Amazon, is a real success.  But its company backstory includes so much of mythmaking.

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