This is the ‘highest-promoting smartphone’ in the US, for the fourth consecutive month – Times of India

Apple iPhone 11 reportedly remained the prime-promoting smartphone in the US throughout the third-quarter (July-August-September) of the yr 2020. The least expensive iPhone of 2019 holds on to this title for the fourth consecutive quarter, because of its $699 price ticket as per Counterpoint Research’s month-to-month US Channel Share Tracker.
“The iPhone 11 remained the number one seller in the US market. It has remained the top seller for four consecutive quarters due to its $699 price point hitting the sweet spot for many consumers. The iPhone 11 has also been on an almost continuous promotion, often sold for $0 or $5 with eligible trade-ins within postpaid channels. The iPhone SE and iPhone 11 Pro Max were the number two and three top sellers,” stated Counterpoint’s senior analyst Hanish Bhatia.
Overall, Apple iPhone gross sales remained sturdy in the quarter regardless of the delayed launch of the iPhone 12. While Apple sell-in dropped to 39% share of the market, the continued success of the iPhone 11 collection and the iPhone SE 2020 helped the firm preserve its place as the market chief. Samsung witnessed double-digit yr-on-yr (YoY) development as the A-collection and the premium Galaxy Note 20 and Galaxy S20 collection gadgets carried out effectively towards different Android competitors.
“Samsung had one of the largest YoY will increase of any OEM which helped it attain a sell-in market share of 30%. Galaxy A-collection gadgets continued to do effectively with the Galaxy S20 Plus 5G and the Galaxy Note 20 Ultra 5G being the finest-promoting premium gadgets for Samsung. The Galaxy S20 Fan Edition, which launched in late September, has been effectively-acquired by customers because of the extra inexpensive $699 worth-tag, bigger battery capability, and the 120Hz AMOLED show. By comparability, LG’s market share has remained comparatively steady, however we do anticipate it to realize a small share in This autumn with its decrease priced 5G choices akin to the LG Velvet and the K92 5G. The vacation quarter is essential for many OEMs seeking to develop 5G gross sales and we’ve already seen some extra gadgets being launched in preparation,” stated analysis analyst Maurice Klaehne.
The US market in entire noticed a 31% quarter-on-quarter (QoQ) improve in smartphone gross sales in Q3 2020, based on the report. This is nonetheless down 6% yr-on-yr (YoY) however marks a powerful rebound in gross sales throughout the peak keep-at-house and lockdown orders because of COVID-19.
Commenting on the rebound, analysis director Jeff Fieldhack stated, “The third quarter saw a good rebound in sales due to a few key OEMs outperforming the market despite the ongoing COVID-19 pandemic. Apple and Samsung both registered YoY growth in an otherwise declining market. Among operators, T-Mobile had an outstanding quarter, beating expectations for net additions. AT&T and Verizon also registered positive net-addition growth. Over the last months, states have begun easing restrictions, including allowing longer store hours and bigger occupancy numbers. This has enabled more carrier and national retail stores to reopen. But since store traffic is still down compared to last year, all major channels are also improving their online ordering and support systems. We believe that more than 20% of all sales are now coming from online orders. For the upcoming holiday season and iPhone 12 Pro Max and iPhone 12 Mini launch, we expect this percentage to eclipse 40%.”

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