TikTok's high-touch approach to furthering careers of its creators, a path rivals like Instagram never pursued, helps it build a strong advocacy base in the US (Sarah Frier/Bloomberg)


Sarah Frier / Bloomberg:

TikTok’s high-touch approach to furthering careers of its creators, a path rivals like Instagram never pursued, helps it build a strong advocacy base in the US  —  James Henry, identified for slapstick comedy and dance movies on TikTok, acquired an e mail final fall from the app’s creator relationships crew.

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