TikTook Could Be Planning India Comeback, Letter to Employees Suggest: Report

In a letter to staff, TikTook India Head Nikhil Gandhi mentioned the corporate has taken steps to adjust to knowledge privateness and safety necessities and is optimistic a few constructive final result. PUBG Mobile’s announcement on Thursday the place it talked about new safety preparations and customisation for India may level to a path again to the nation for the Chinese video sharing platform as properly, though within the case of PUBG it’s owned by a Korean firm, Krafton, and it burdened that time very clear in its announcement. In the letter, Gandhi mentioned that the ByteDance-owned app is dedicated to complying with native legal guidelines, together with necessities for knowledge privateness and safety. Gandhi additionally sees an “immense growth opportunity for TikTok in India.”

“Our clarifications have been submitted to the Government and we will continue to allay any further concerns they may have. Together with our employees, we remain dedicated to our users and creators who have found not only recognition but also new avenues of livelihood through our platform,” Gandhi wrote within the letter, in accordance to a report by Hindustan Times.

TikTook was banned by the Government in June, together with 58 extra apps together with WeChat, UC Browser, and others. In its discover, the Government acknowledged that these apps are prejudicial to sovereignty and integrity of India, defence of India, safety of state, and public order.

The social media platform partnered with prime businesses to assist achieve perception from safety researchers, educational students, and impartial consultants to uncover potential threats and strengthen its safety defences. TikTook additionally partnered with third-party consultants and regulators to validate its progress.

In India, ByteDance has over 2,000 staff, who’ve been assured that greatest efforts are being made to resolve the scenario within the nation. Employees had been additionally awarded a wage bonus to address the ban announcement and the unprecedented financial and social upheaval owing to the continued pandemic. To hold consistent with the worldwide norms, TikTook additionally carried out an annual efficiency overview cycle and targeted on a number of studying and improvement alternatives to assist staff upskill themselves. “Our employees have been at the heart of our business and we place utmost importance on our employees’ personal and professional well-being,” Gupta added in his letter.

In September, the Government but one other spherical of bans on apps and video games that blocked downloads of the favored battle royale, PUBG Mobile. Nearly a month later, PUBG Corporation and mum or dad firm Krafton introduced {that a} new recreation titled PUBG Mobile India shall be launched quickly, particularly to cater to avid gamers within the nation. The in-game content material is claimed by the builders to be improved and customised to “reflect local needs.” These embody totally clothed new characters, a digital simulation coaching floor setting, and inexperienced hit results as a substitute of purple. It stays to be seen if TikTook adopts the same India-friendly strategy to relaunch its companies within the nation.


Should the federal government clarify why Chinese apps had been banned? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to through Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button beneath.

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